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Research Methodology

Westat is a leader in the development and evaluation of research methods across a diverse array of substantive areas. Early achievements included the refinement of methods for random digit dialing (RDD) and computer-assisted telephone interviewing (CATI). Cognitive methods include focus groups, concurrent and retrospective protocols, behavioral coding of respondent-interviewer interactions, and respondent debriefings.

Other methodological research includes small-scale field tests and feasibility studies, as well as large-scale methodological experiments. These methods are used to develop all phases of the survey process, including testing recall, comprehension, and alternative wording for survey instruments; assessing various interviewing techniques and respondent incentives; and comparing in-person and telephone data collection modalities.

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  • Cognitive laboratory interviews, focus groups, and think-aloud sessions are among the methods used to study respondent and interviewer reactions to survey questions, response categories, and procedures. Westat has evaluated and refined data collection methods for the Current Population Survey, the Consumer Expenditure Survey, the Survey of Income and Program Participation, and many other large national surveys.
  • Westat statisticians and survey methodologists have investigated methods for the Year 2000 Census. We have evaluated methods for enumerating persons with no usual place of residence, assessed the value of incentives, and conducted experiments in voice recognition response.
  • For the National Health and Nutrition Examination Surveys, Westat has investigated techniques for addressing nonresponse bias, tested the reliability of data from surrogate respondents, studied methods for improving response rates, and developed a computerized model for improving the flow of participants through the mobile examination center.
  • Westat assisted the National Center for Health Statistics in exploring a linkage between the household-based National Health Interview Survey (NHIS) and the provider-based National Health Care Survey. Westat compared responses to the NHIS core questionnaire with information from medical records to evaluate the accuracy of self-reported diagnostic information.
  • Westat has performed a series of studies for the National Cancer Institute to identify or refine epidemiologic research methods. This research has examined the use of deceased controls, the accuracy of information reported by subjects or next of kin, the methods for collecting electromagnetic field measurements in residences, and the factors that affect the level and quality of response to a survey.
  • Westat's usability laboratory allows researchers to observe computer users performing tasks with software and with web sites under controlled conditions. Studies in Westat's usability laboratory have led to improved designs for several U.S. Government web sites.
  • The Joint Program in Survey Methodology (JPSM)* is a consortium of the University of Maryland, the University of Michigan, and Westat. Designed for Federal statisticians and other qualified professionals, the JPSM presents a program of short courses and graduate-level instruction and conducts innovative research on the statistical and methodological aspects of survey research. Several Westat statisticians are JPSM faculty members.

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