Partnership Development

The social and health problems we face today are increasingly complex—so complex clients need partners to help address different aspects of the problem and reach different audience segments. These partnerships are an essential component of many communication and social marketing programs. Westat helps clients to identify, build, and expand partnership opportunities to broaden the reach and effectiveness of campaigns and education and outreach efforts. We create and implement comprehensive partnership development plans to complement existing communication and outreach strategies.

Case Studies

Influenza Vaccination Campaign

Westat is helping CDC to promote and expand its influenza immunization efforts. Central to our support is the development of traditional and nontraditional partnerships. By activating existing supporters and identifying new organizations to support the campaign, we brought more than 80 partners on board in the first year of our contract.

VISION Public Information Network

Westat worked with the National Eye Institute (NEI) to support the VISION Public Information Network. NEI created the Network to facilitate communication among NEI and Network members, grantee institutions, and vision-related organizations to help educate the public about the benefits of vision research. To ensure that members have the information and tools to communicate the results of vision research to the public, Westat worked closely with NEI to encourage members to exchange information and share ideas and best practices. We also helped to recruit new members, publicize NEI's education and communication programs and initiatives, and encourage Network members and grantee institutions to participate in the dissemination of research results.

Low Vision Education Program

Westat planned, developed, and launched NEI's Low Vision Education Program (LVEP), a national multiyear campaign to raise public awareness about low vision. We conducted extensive formative research and convened an advisory panel to guide the development of campaign messages and materials. As part of the LVEP, Westat developed THE EYE SITE, NEI's low vision traveling exhibit. Our activities included pretesting; development of exhibit components and promotional materials; planning and organization of the nationwide tours; and coordination of exhibit transportation, installation, dismantling, repair, and storage services. THE EYE SITE toured 109 shopping malls and other venues in 45 states and the District of Columbia, giving more than 45 million people the opportunity to learn about low vision.