Analysis of Information Assets
Some organizations’ web sites have grown large. The various sections may have competing objectives
and dissimilar histories. Westat’s usability and information technology specialists offer services designed to
help organizational managers harness the potential of their information assets.
Services for analyzing information assets include:
- Site mapping, utilizing site management software to derive
statistical and visual depictions of the site's underlying information architecture;
- Functional coding, using web-coding experts to categorize the function
of each page and to develop a plan for enhancing navigational efficiency;
- Thematic coding, employing content-coding experts to catalog
the site’s informational themes and developing meta-tags for better searching; and
- Expert review, contracting with content experts to
review the accuracy and tone of information on the site.
