Amelia Burke-Garcia Leads Webinar on Social Media and Behavior Change

Social media is a powerful tool for communicating important health information to key audiences in culturally sensitive and influential ways. However, public health communicators find it hard to show that communication interventions result in actual changes in health behaviors.

Amelia Burke-Garcia, Ph.D., Director of Westat’s Center for Digital Strategy & Research, recently led a webinar entitled, “Connecting the Dots: Using Social Media to Create and Measure Behavior Change in Public Health Campaigns.”  

The webinar was hosted by the Substance Abuse and Mental Health Services Administration (SAMHSA). The event was part of SAMHSA’s Program to Achieve Wellness to explore how use of social media can promote positive health behaviors for individuals with serious mental illness.

Using the Transtheoretical Model (TTM or Stages of Change) as the theoretical framework for this webinar, Dr. Burke-Garcia reviews several digital media case studies. The studies demonstrate how social media can support behavior change interventions.

To learn more, contact Dr. Burke-Garcia

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