Mommy Bloggers Are Promising Source for Public Health Communicators

Social media, including blogs written by mothers, are increasingly being recognized as a channel that women use to make personal and family health–related decisions. 

Westat partnered with George Mason University on a grant from the Breast Cancer and the Environment Research Program. The National Institute of Environmental Health Sciences and the National Cancer Institute sponsored this research.

Results from the study are now published: Partnering With Mommy Bloggers to Disseminate Breast Cancer Risk Information: Social Media Intervention.

The study explored the role of mommy bloggers as opinion leaders in raising awareness of and sparking conversation about environmental risk factors for breast cancer.

The study found that readers exposed to the risk messages were more likely to

  • Be open to receiving them
  • Share the messages with others, including their daughters
  • Take action to reduce their risk

To learn more, contact Dr. Burke-Garcia.

Want to work with us?
You’ll be in great company.

About Us Careers

Westat Employees.
Westat Employee.
Client List
Centers for Disease Control and Prevention
Centers for Medicare & Medicaid Services
Internal Revenue Service
National Science Foundation
Social Security Administration
U.S. Department of Agriculture
U.S. Department of Education
U.S. Department of Justice
U.S. Department of Transportation
U.S. Department of Veterans Affairs
Georgia Department of Transportation
Maryland Cancer Registry
Michigan Department of Health and Human Services
Texas Education Agency
Baltimore Metropolitan Council
Chicago Metropolitan Agency for Planning
DC Public Schools
NYC Mayor’s Office for Economic Opportunity
Organization for Economic Cooperation and Development
AAA Foundation for Traffic Safety
ClearWay Minnesota
Robert Wood Johnson Foundation
Teach for America
The Verizon Foundation
The Johns Hopkins University
University of Denver
University of Maryland Baltimore Campus
University of Michigan
U.S. Department of Health and Human Services
Substance Abuse and Mental Health Services Administration
The National Institutes of Health

Westat is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, veteran status, disability, marital status, sexual orientation, citizenship status, genetic information, gender identity, or any other protected status under applicable law. Notices to Employees & Applicants.