Working with Influencers to Increase Social Media Reach; Amelia Burke-Garcia Explores the Trends

Paid influencer marketing, commonly identified by disclosures or hashtags such as #ad or #sponsored, grew by almost 200% in 2017. Because of the increase in sponsored posts, some influencers are buying followers to boost their perceived reach and improve their opportunities to be paid for working with brands.

What explains this trend and how can public and private sector clients work effectively with influencers?

To explore these issues, Amelia Burke-Garcia, Ph.D., of Westat’s center for Digital Strategy & Research, has co-authored a white paper, “What Every Marketer Needs to Know about Influencer Marketing and Buying Followers,” with staff from The Motherhood, an influencer network.

To learn more, contact Dr. Burke-Garcia.

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