Working with Influencers to Increase Social Media Reach; Amelia Burke-Garcia Explores the Trends

Paid influencer marketing, commonly identified by disclosures or hashtags such as #ad or #sponsored, grew by almost 200% in 2017. Because of the increase in sponsored posts, some influencers are buying followers to boost their perceived reach and improve their opportunities to be paid for working with brands.

What explains this trend and how can public and private sector clients work effectively with influencers?

To explore these issues, Amelia Burke-Garcia, Ph.D., of Westat’s center for Digital Strategy & Research, has co-authored a white paper, “What Every Marketer Needs to Know about Influencer Marketing and Buying Followers,” with staff from The Motherhood, an influencer network.

To learn more, contact Dr. Burke-Garcia.

Want to work with us?
You’ll be in great company.

About Us Careers

Westat Employees.
Westat Employee.
Client List
Centers for Disease Control and Prevention
Centers for Medicare & Medicaid Services
Substance Abuse and Mental Health Services Administration
The National Institutes of Health
AAA Foundation for Traffic Safety
The Johns Hopkins University
University of Maryland Baltimore Campus
University of Denver
U.S. Department of Veterans Affairs
U.S. Department of Transportation
U.S. Department of Justice
U.S. Department of Health and Human Services
U.S. Department of Education
U.S. Department of Agriculture
Toyota
The Verizon Foundation
Texas Education Agency
Baltimore Metropolitan Council
Teach for America
Social Security Administration
SiriusXM
Robert Wood Johnson Foundation
Organization for Economic Cooperation and Development
NYC Mayor’s Office for Economic Opportunity
National Science Foundation
Michigan Department of Health and Human Services
Maryland Cancer Registry
Internal Revenue Service
Georgia Department of Transportation
DC Public Schools
ClearWay Minnesota
Chicago Metropolitan Agency for Planning
University of Michigan

Westat is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, veteran status, disability, marital status, sexual orientation, citizenship status, genetic information, gender identity, or any other protected status under applicable law. Notices to Employees & Applicants.