Working with Influencers to Increase Social Media Reach; Amelia Burke-Garcia Explores the Trends

Paid influencer marketing, commonly identified by disclosures or hashtags such as #ad or #sponsored, grew by almost 200% in 2017. Because of the increase in sponsored posts, some influencers are buying followers to boost their perceived reach and improve their opportunities to be paid for working with brands.

What explains this trend and how can public and private sector clients work effectively with influencers?

To explore these issues, Amelia Burke-Garcia, Ph.D., of Westat’s center for Digital Strategy & Research, has co-authored a white paper, “What Every Marketer Needs to Know about Influencer Marketing and Buying Followers,” with staff from The Motherhood, an influencer network.

To learn more, contact Dr. Burke-Garcia.

Want to work with us?
You’ll be in great company.

About Us Careers

Westat Employees.
Westat Employee.
Client List
Centers for Disease Control and Prevention
Centers for Medicare & Medicaid Services
Internal Revenue Service
National Science Foundation
Social Security Administration
U.S. Department of Agriculture
U.S. Department of Education
U.S. Department of Justice
U.S. Department of Transportation
U.S. Department of Veterans Affairs
Georgia Department of Transportation
Maryland Cancer Registry
Michigan Department of Health and Human Services
Texas Education Agency
Baltimore Metropolitan Council
Chicago Metropolitan Agency for Planning
DC Public Schools
NYC Mayor’s Office for Economic Opportunity
Organization for Economic Cooperation and Development
AAA Foundation for Traffic Safety
ClearWay Minnesota
Robert Wood Johnson Foundation
Teach for America
The Verizon Foundation
The Johns Hopkins University
University of Denver
University of Maryland Baltimore Campus
University of Michigan
SiriusXM
Toyota
U.S. Department of Health and Human Services
Substance Abuse and Mental Health Services Administration
The National Institutes of Health