Center for Digital Strategy & Research

Westat has long been a leader in developing smart and innovative strategies for its clients. As the world around us becomes more digitally connected, the work we do has, too. Recognizing the growth of digital, including across various areas of federal communication and research, Westat has established the Center for Digital Strategy & Research. The center has the following core aims:

  • Advance general understanding and use of digital media across communication and research initiatives
  • Create an evidence base for the use of social media in the area of public sector communication and research

We offer the following services:

  • Content development
  • Digital audience analysis
  • Earned influencer identification and engagement
  • Evaluation and reporting
  • Online buzz monitoring
  • Online media buying
  • Research study recruitment
  • Social media platform development and management