What are the key questions associations should ask when reviewing research? Are there simple methods to use data responsibly and to avoid pitfalls like survey and analysis bias? Susan Crystal-Mansour, PhD, Director of Westat’s Center for Association Services, will be answering these questions and more at the 2017 Great Ideas Conference, March 5-7, 2017, in Orlando, Florida. The meeting is sponsored by the American Society of Association Executives (ASAE). Learn more about our ASAE participation and the conference.