Westat Researchers Lead Workshop on Making Google AdWords Work for Your Brand


Amelia Burke-Garcia, Senior Director of Digital Media and Director of Westat’s Center for Digital Strategy & Research, and Julie Yegen, a senior digital media associate, will be presenting at PRNews’ Boot Camp: Google for Communicators. Their talk is titled Adwords:How to Make Advertising on Google Work for Your Brand (PDF Format)

The workshop will be held on December 10 at the National Press Club in Washington, DC, and is designed to help attendees use Google’s technology to meet their communications goals. Burke-Garcia and Yegen’s presentation will be at 2:00 p.m.

“We are pleased to have been invited by PRNews to lead this workshop,” noted Ms. Burke-Garcia. “Google is a vital part of many of our campaigns and studies, and this workshop will highlight the value of these platforms and strategies for other communication professionals through the demonstration of Westat’s work.”