Communications Research

Westat is recognized for the quality of its research. We use our expertise to guide the entire communications life cycle, including formative research and process and outcome evaluations. We conduct literature reviews, stakeholder interviews, focus groups, web panels, and population-based surveys to assess the impact of national campaigns on knowledge, attitudes, and behaviors. We monitor the implementation of campaign or program activities to guide refinements to messaging or strategy as a program matures. We measure impact, describe successes, document lessons learned, demonstrate accountability, and advance the state of knowledge.

Project Highlights

Advancing tobacco product regulation through research

To exercise its legal authority to regulate the manufacture, marketing, and distribution of tobacco products, the Food and Drug Administration (FDA) requires rigorous and timely scientific evidence to inform...

Eagle Books and the method of a message

Native American youth develop diabetes at much higher rates than other children. The Native Diabetes Wellness Program (NDWP) of the Centers for Disease Control and Prevention (CDC) works to...

Making roads safer with responsive technology

Stormy weather can make driving dangerous and difficult even on the best of roads. About one-fifth of crashes are weather related—they occur in rain, sleet, snow, high winds, fog,...

Social marketing to promote the flu vaccine

Each year, an estimated 20% of the U.S. population is infected with influenza (flu) and more than 200,000 are hospitalized from flu-related complications. The Centers for Disease Control and...

Solutions for the rural opioid epidemic

Nearly half of all Americans will experience a mental health or substance use disorder some time in their life, and most will go to their primary care doctor for...

Transform mobility with Connected Vehicles

Imagine that your car could sense hazards with a 360-degree awareness of other vehicles. Imagine that your car could calculate risk and warn you about a crash, or even...