Digital & Social Media

Over the past decade, digital and social media have changed the ways in which individuals communicate. People engage with online platforms around the clock to create and exchange information. Westat uses innovative strategies and tools to facilitate interactive communication and content exchange in order to capture the attention of target audiences. Whether it’s to raise awareness, share and recommend information, or generate on- and offline conversations and action, our digital and social media strategies lead to changes in knowledge, attitudes, and behaviors.

Project Highlights

Evaluating E-Verify

The federal government’s widely used E-Verify program enables employers to determine a new employee’s eligibility to work in the United States by comparing employee-provided information to federal government records...

Promoting eye health through communication

Left undiagnosed or untreated, eye diseases can lead to vision loss and/or blindness and have a devastating impact on people’s lives. Research conducted by the National Eye Institute’s (NEI’s)...

Social marketing to promote the flu vaccine

Each year, an estimated 20% of the U.S. population is infected with influenza (flu) and more than 200,000 are hospitalized from flu-related complications. The Centers for Disease Control and...

Why does America vote as it does?

How do Americans really think and feel about topics like politics, health, work, school, retirement, and other subjects? The American National Election Studies (ANES) explored these issues as part...