Social Marketing

Our social marketing practice aims to influence people’s behavior for the betterment of themselves, their community, and society. Whether a campaign is designed to recruit participants for a clinical trial or survey, address health disparities, or raise awareness of health conditions that affect millions of Americans, our communications professionals combine social science with traditional marketing approaches to create and implement social marketing strategies that work.

Project Highlights

Eagle Books and the method of a message

Native American youth develop diabetes at much higher rates than other children. The Native Diabetes Wellness Program (NDWP) of the Centers for Disease Control and Prevention (CDC) works to...

Engaging organizations in HIV/AIDS prevention

Despite the progress public health campaigns have made in the fight against HIV and AIDS, efforts have been less successful for some groups, including African Americans, Hispanics/Latinos, and men...

Social marketing to promote the flu vaccine

Each year, an estimated 20% of the U.S. population is infected with influenza (flu) and more than 200,000 are hospitalized from flu-related complications. The Centers for Disease Control and...