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How do we tell a story that creates consensus with internal stakeholders?

Advancing CSELS through strategic communication support

The Center for Surveillance, Epidemiology, and Laboratory Services (CSELS) at the Centers for Disease Control and Prevention (CDC) was established in 2013 and encompasses more than 40 programs that provide a range of services that support and connect many facets of the Nation’s public health system. Because of its diverse portfolio, CSELS undertook a strategic planning initiative to develop a framework to map the Center’s mission and goals and define its brand.

CSELS asked Westat to create help create consensus with internal stakeholders and develop a marketing plan and educational products to tell the CSELS story. The goals of this effort are to inform stakeholders about CSELS activities and operations, demonstrate how the Center’s programs have an impact on the Nation’s health and advance CDC’s mission, and provide an overview of the Center’s future plans.

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Centers for Disease Control and Prevention
Centers for Medicare & Medicaid Services
Substance Abuse and Mental Health Services Administration
The National Institutes of Health
AAA Foundation for Traffic Safety
The Johns Hopkins University
University of Maryland Baltimore Campus
University of Denver
U.S. Department of Veterans Affairs
U.S. Department of Transportation
U.S. Department of Justice
U.S. Department of Health and Human Services
U.S. Department of Education
U.S. Department of Agriculture
Toyota
The Verizon Foundation
Texas Education Agency
Baltimore Metropolitan Council
Teach for America
Social Security Administration
SiriusXM
Robert Wood Johnson Foundation
Organization for Economic Cooperation and Development
NYC Mayor’s Office for Economic Opportunity
National Science Foundation
Michigan Department of Health and Human Services
Maryland Cancer Registry
Internal Revenue Service
Georgia Department of Transportation
DC Public Schools
ClearWay Minnesota
Chicago Metropolitan Agency for Planning
University of Michigan
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