Advancing CSELS through strategic communication support
The Center for Surveillance, Epidemiology, and Laboratory Services (CSELS) at the Centers for Disease Control and Prevention (CDC) was established in 2013 and encompasses more than 40 programs that provide a range of services that support and connect many facets of the Nation’s public health system. Because of its diverse portfolio, CSELS undertook a strategic planning initiative to develop a framework to map the Center’s mission and goals and define its brand.
CSELS asked Westat to create help create consensus with internal stakeholders and develop a marketing plan and educational products to tell the CSELS story. The goals of this effort are to inform stakeholders about CSELS activities and operations, demonstrate how the Center’s programs have an impact on the Nation’s health and advance CDC’s mission, and provide an overview of the Center’s future plans.