Developing messages for racial/ethnic groups at risk for poor skin cancer outcomes
Many Blacks and Hispanics are not aware that they can develop skin cancer and, as a result, are less likely to use protective measures or to conduct skin self-exams.
Although whites are more likely to develop skin cancer, it is more deadly among people of color. Blacks are more likely to be diagnosed with late-stage skin cancer and have the lowest overall survival rate.
The lack of public education about the risk of skin cancer aimed at these populations may contribute to the problem.
- Westat conducted a study to improve understanding of skin cancer risk-related knowledge, attitudes, beliefs, and behaviors among Black and Hispanic populations.
- We designed a research protocol and conducted focus groups and a needs assessment with Black and Hispanic adults, segmented by race, sex, age, and skin cancer risk profile.
- Our research will guide the development of evidence-based, audience-appropriate educational materials