All Projects

What's the best way to raise awareness of skin cancer risk in people of color?

Developing messages for racial/ethnic groups at risk for poor skin cancer outcomes

Many Blacks and Hispanics are not aware that they can develop skin cancer and, as a result, are less likely to use protective measures or to conduct skin self-exams.

Although whites are more likely to develop skin cancer, it is more deadly among people of color. Blacks are more likely to be diagnosed with late-stage skin cancer and have the lowest overall survival rate.

The lack of public education about the risk of skin cancer aimed at these populations may contribute to the problem.

  • Westat conducted a study to improve understanding of skin cancer risk-related knowledge, attitudes, beliefs, and behaviors among Black and Hispanic populations.
  • We designed a research protocol and conducted focus groups and a needs assessment with Black and Hispanic adults, segmented by race, sex, age, and skin cancer risk profile.
  • Our research will guide the development of evidence-based, audience-appropriate educational materials

Want to work with us?
You’ll be in great company.

About Us Careers

Westat Employees.
Westat Employee.
Centers for Disease Control and Prevention
Centers for Medicare & Medicaid Services
Substance Abuse and Mental Health Services Administration
The National Institutes of Health
AAA Foundation for Traffic Safety
The Johns Hopkins University
University of Maryland Baltimore Campus
University of Denver
U.S. Department of Veterans Affairs
U.S. Department of Transportation
U.S. Department of Justice
U.S. Department of Health and Human Services
U.S. Department of Education
U.S. Department of Agriculture
The Verizon Foundation
Texas Education Agency
Baltimore Metropolitan Council
Teach for America
Social Security Administration
Robert Wood Johnson Foundation
Organization for Economic Cooperation and Development
NYC Mayor’s Office for Economic Opportunity
National Science Foundation
Michigan Department of Health and Human Services
Maryland Cancer Registry
Internal Revenue Service
Georgia Department of Transportation
DC Public Schools
ClearWay Minnesota
Chicago Metropolitan Agency for Planning
University of Michigan
Explore Our Clients

Please wait...

Forbes 2020 The Best Employers for Diversity Powered by Statista Copyright 2019 Forbes Media LLC. Used with permissionForbes 2019: The Best Employers for Women Powered by Statista Copyright 2019 Forbes Media LLC. Used with permission

Westat is an Equal Opportunity Employer and does not discriminate on the basis of race, creed, color, religion, sex, national origin, age, veteran status, disability, marital status, sexual orientation, citizenship status, genetic information, gender identity or expression, or any other protected status under applicable law. Notices to Employees & Applicants.