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What's the best way to raise awareness of skin cancer risk in people of color?

Developing messages for racial/ethnic groups at risk for poor skin cancer outcomes

Many Blacks and Hispanics are not aware that they can develop skin cancer and, as a result, are less likely to use protective measures or to conduct skin self-exams.

Although whites are more likely to develop skin cancer, it is more deadly among people of color. Blacks are more likely to be diagnosed with late-stage skin cancer and have the lowest overall survival rate.

The lack of public education about the risk of skin cancer aimed at these populations may contribute to the problem.

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