All Projects

Can data from commercial sources work as well as traditional traffic survey data?

Finding new sources of travel data to support regional models in Ohio

Traditional traffic surveys are expensive and can disrupt travelers and traffic flow. The Ohio Department of Transportation (ODOT) is interested in evaluating new methods for collecting travel data in support of developing regional models throughout the state. Several companies sell archived travel data that they routinely collect from cell phones, smartphone apps, and other GPS-based sources.

Westat has teamed with Ohio State University to evaluate the commercial data and advise ODOT on the technical feasibility of replacing traditional methods with these new approaches.

 

Archived data for a single region in Ohio were purchased from companies that collected data from cell phones, navigation apps, or from commercial vehicle sources.

We are analyzing and comparing the data to data from ODOT’s most recent traditional external travel survey, as well as other current and socioeconomic data sources. External travel surveys provide information on the type and number of travelers entering, leaving, or passing through a region. These details are typically not available from third-party data.

ODOT will have the information it needs to decide whether the commercial travel data provide the information needed to support regional models.

 

Want to work with us?
You’ll be in great company.

About Us Careers

Westat Employees.
Westat Employee.
Centers for Disease Control and Prevention
Centers for Medicare & Medicaid Services
Substance Abuse and Mental Health Services Administration
The National Institutes of Health
AAA Foundation for Traffic Safety
The Johns Hopkins University
University of Maryland Baltimore Campus
University of Denver
U.S. Department of Veterans Affairs
U.S. Department of Transportation
U.S. Department of Justice
U.S. Department of Health and Human Services
U.S. Department of Education
U.S. Department of Agriculture
Toyota
The Verizon Foundation
Texas Education Agency
Baltimore Metropolitan Council
Teach for America
Social Security Administration
SiriusXM
Robert Wood Johnson Foundation
Organization for Economic Cooperation and Development
NYC Mayor’s Office for Economic Opportunity
National Science Foundation
Michigan Department of Health and Human Services
Maryland Cancer Registry
Internal Revenue Service
Georgia Department of Transportation
DC Public Schools
ClearWay Minnesota
Chicago Metropolitan Agency for Planning
University of Michigan
Explore Our Clients

Please wait...

Forbes 2020 The Best Employers for Diversity Powered by Statista Copyright 2019 Forbes Media LLC. Used with permissionForbes 2019: The Best Employers for Women Powered by Statista Copyright 2019 Forbes Media LLC. Used with permission

Westat is an Equal Opportunity Employer and does not discriminate on the basis of race, creed, color, religion, sex, national origin, age, veteran status, disability, marital status, sexual orientation, citizenship status, genetic information, gender identity or expression, or any other protected status under applicable law. Notices to Employees & Applicants.