Finding new sources of travel data to support regional models in Ohio
Traditional traffic surveys are expensive and can disrupt travelers and traffic flow. The Ohio Department of Transportation (ODOT) is interested in evaluating new methods for collecting travel data in support of developing regional models throughout the state. Several companies sell archived travel data that they routinely collect from cell phones, smartphone apps, and other GPS-based sources.
Westat has teamed with Ohio State University to evaluate the commercial data and advise ODOT on the technical feasibility of replacing traditional methods with these new approaches.