All Projects

How do we market prevention messages to engage parents and caregivers?

Helping prevent birth defects and developmental disabilities

The Center for Disease Control and Prevention’s (CDC’s) National Center on Birth Defects and Developmental Disabilities (NCBDDD) is charged with protecting America’s most vulnerable, including babies, children, and people with blood disorders or disabilities.

Today, the majority of parents and caretakers turn to social media for parenting-related information and social support. NCBDDD asked Westat to help leverage digital and social media to reach and engage these audiences.

  • Westat developed a comprehensive health communication strategy that addresses emerging digital trends.
  • We helped guide enhancements to NCBDDD’s brand positioning. 
  • We identified and engaged digital ambassadors to help disseminate evidence-based awareness and prevention messages.
  • We connect online publishers with NCBDDD experts to inform the development of content on birth defects and developmental disabilities that publishers can share with their readers.
  • We create issues management reports to keep NCBDDD leadership informed of online conversations on topics of interest.
  • We provide onsite media training for NCBDDD scientists.

In the first 18 months of the project, Westat has run 10 activations with more than 50 influencers across a wide variety of topic areas to support the broad dissemination of ​NCBDDD's messages.

  • Topics supported have included raising awareness of Birth Defects Prevention Month, disseminating Zika prevention messages during the summer months, changing the conversation around the role of fathers in healthy pregnancy, and disseminating information about preparedness planning as children are headed back-to-school. 
  • These activations have generated more than 90 million impressions for NCBDDD messages.

Want to work with us?
You’ll be in great company.

About Us Careers

Westat Employees.
Westat Employee.
Centers for Disease Control and Prevention
Centers for Medicare & Medicaid Services
Substance Abuse and Mental Health Services Administration
The National Institutes of Health
AAA Foundation for Traffic Safety
The Johns Hopkins University
University of Maryland Baltimore Campus
University of Denver
U.S. Department of Veterans Affairs
U.S. Department of Transportation
U.S. Department of Justice
U.S. Department of Health and Human Services
U.S. Department of Education
U.S. Department of Agriculture
Toyota
The Verizon Foundation
Texas Education Agency
Baltimore Metropolitan Council
Teach for America
Social Security Administration
SiriusXM
Robert Wood Johnson Foundation
Organization for Economic Cooperation and Development
NYC Mayor’s Office for Economic Opportunity
National Science Foundation
Michigan Department of Health and Human Services
Maryland Cancer Registry
Internal Revenue Service
Georgia Department of Transportation
DC Public Schools
ClearWay Minnesota
Chicago Metropolitan Agency for Planning
University of Michigan
Explore Our Clients

Please wait...

Forbes 2020 The Best Employers for Diversity Powered by Statista Copyright 2019 Forbes Media LLC. Used with permissionForbes 2019: The Best Employers for Women Powered by Statista Copyright 2019 Forbes Media LLC. Used with permission

Westat is an Equal Opportunity Employer and does not discriminate on the basis of race, creed, color, religion, sex, national origin, age, veteran status, disability, marital status, sexual orientation, citizenship status, genetic information, gender identity, or any other protected status under applicable law. Notices to Employees & Applicants.