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Can trusted social networks impact the spread of health messages?

Leveraging social networks to spread breast cancer risk information

Women living in the United States have a 1 in 8 lifetime risk of being diagnosed with invasive breast cancer, a serious and often deadly disease. Public understanding of these risks, prevention strategies, and treatment options is limited.

The National Institute of Environmental Health Sciences’ (NIEHS’) Breast Cancer and the Environment Communication Research Initiative (BCERP) awarded a grant to George Mason University (GMU) and Westat explore the impact of social media in disseminating breast cancer risk information.

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