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Can a navigation app motivate more people to go to HIV testing clinics?

Piloting a Waze campaign to support National HIV Testing Day

The Centers for Disease Control and Prevention (CDC) has a national HIV testing and prevention campaign, called Doing It, to motivate all adults to get tested for HIV.

Westat supported CDC in a collaboration with Waze, the world’s largest community-based traffic and navigation app, on a pilot initiative to help drivers in Atlanta find clinics where they could get tested for HIV. Atlanta was selected based on recent CDC incidence data on HIV infections in the city.

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