Heart disease and stroke are among the leading causes of death in the United States. The proliferation of traditional and social media channels, has made it challenging to reach diverse audiences with heart health messages.

The National Heart, Lung, and Blood Institute’s (NHLBI’s) Office of Science Policy, Engagement, Education, and Communications must break through the clutter with evidence-based health education programs that engage stakeholders and deliver messages that are accurate, understandable, and culturally competent.