Two cartoon figures. A thought balloon draws on. The word ÒMomemtosÓ appears in it, and the two figures slide in to create the Momentos logo. Ana is shown Ana: ÒShe just said, ÔMami, I think I wanna have a boyfriend inÉ when I get to high schoolÕ, and I felt the jumper cable like puff, going to my brain. I was like, Oh, Momentos, this is when I need to use my knowledge now. This is the time. Is now or never.Ó Announcer: ÒHispanic and Latinx teens have the highest childbearing rate, compared to all other teenage populations in the United States. Why might this be?Ó Teen Birth Rate Latina 32 per 1000 Non-Hispanic 14 per 1000 Ana, Momentos Parent ÒIn our culture is hard toÉ hard to talk about sex because is like a profound topic. You never know what to answer to that.Ó Tania, Momentos Parent ÒPart of reason why we don't talk about sex, is we want to protect the kids, you know, innocence. But when we do bring it up, sometimes it's too late.Ó In an up arrow: Parental Openness, Responsiveness, Comfort, Confidence In a down arrow: Adolescent Sexual risk behavior Announcer: ÒResearch shows that parentÕs influence makes a real difference in helping teens make good decisions. A program focused on supporting parents talking to their children about sexual health could Help, especially if it was designed by Hispanics for Hispanics. ThatÕs where Momentos comes in.Ó Ana: ÒMomentos help me do things different than my parents because I can talk to my daughter about sex. Me growing upÉ I didn't have anybody to talk me about sex and. I have made a few mistakes. And I don't want my daughters to do that. And I also want my daughters to feel comfortable in coming and talking to me about anything that they want to know.Ó Weekly Text Messages, Tips, Skills, and Links Illustration of a hand holding a cell phone with Momentos text message A finger touches the cell phone screen Examples of Momentos text messages Announcer: ÒMomentos is a weekly text message service for Spanish-speaking parents that provides practical tips and skills for talking about sex and sexuality. The texts link to articles and videos that parents can use to empower themselves to raise healthy families. Ana: ÒSo Momentos taught me to do things differently from my parents because it gave me like a handbook, like a guide that helped me talk to my kids.Ó Tania and her son hug each other Ana with her two daughters Announcer: ÒMomentos, or ÔMoments,Õ is a deliberate shift away from the idea that parents should give one Òbig talkÓ about sexual health in favor of consistent, smaller discussions during daily family life. And by incorporating sexual health into the broader health conversation, Momentos helps break the taboo that Hispanic and Latino parents often feel about this topic. A low-cost, simple approach to providing information, weekly text messages serve as regular reminders for parents to keep an open dialogue.Ó Tania with her husband, 2 sons and 2 daughters ÒResearch shows that text message health interventions can have positive effects on health outcomes. 91% of parents said that Momentos has helped them a lot.Ó Ana and her older daughter hug Ana: ÒMomentos remind me that I have the biggest influence on my kids when it comes to their health, sexuality and preventing pregnancy.Ó Tania with her family Tania: ÒThe small moments matter. Together they build a lifetime.Ó Momentos logo Announcer: ÒHelp keep Momentos running! To find out more, go to www.westat.com/momentos today.Ó