Roger Tourangeau, Ph.D.

Vice President & Associate Director

Roger Tourangeau, Ph.D., is a survey methodologist with 30 years of expertise in designing and conducting studies on a wide range of topics, including secondary and postsecondary education, labor force participation, privacy attitudes, health care costs and utilization, and sexual behavior.

Dr. Tourangeau is a Fellow of the American Statistical Association. He is lead Editor of Hard-to-Survey Populations and lead author of The Science of Web Surveys and The Psychology of Survey Response. He is also the co-Editor of Nonresponse in Social Science Surveys: A Research Agenda and the founding co-Editor of the Journal of Survey Statistics and Methodology.

Dr. Tourangeau will be the keynote speaker of the 27th Annual Morris Hansen Lecture in October 2018. He was the 2016-17 President of the American Association of Public Opinion Research (AAPOR), a recipient of the Helen Dinerman Award from the World Association for Public Opinion Research, and a co-recipient of the AAPOR Innovators Award. He was Chair of the Census Joint Advisory Panel and has served on panels for CNSTAT at the National Academy of Sciences. Dr. Tourangeau served as director of the Joint Program in Survey Methodology at the University of Maryland.

In recognition of his contributions to the field, Dr. Tourangeau has been named a Westat Senior Statistical Fellow and serves on the Statistical Fellows Committee, which provides consultation on important survey statistics issues and addresses recent advances in applied statistics.


Ph.D., Psychology, Yale University
B.A. (magna cum laude), English and Psychology, Cornell University

Areas of Expertise

Selected Publications

Tourangeau R., Brick J.M., Lohr S., Li J. (2017).

Adaptive and responsive survey designs: A review and assessment.

Tourangeau R., Sun H., Conrad F.G., Couper M.P. (2017).

Examples in open-ended survey questions.

Bishop R.C., Boyle K.J., Carson R.T., Chapman D., Hanneman W.M., Kanninen B.J., Kopp R.J., Krosnick J.A., List J., Meade N., Paterson R., Presser S., Smith V.K., Tourangeau R., Welsh M., Wooldridge J.M., DeBell M., Donovan C., Konopka M., Scherer N. (2017).

Putting a value on injuries to natural assets: The BP oil spill.

Conrad F., Tourangeau R., Couper M., Zhang C. (2017).

Reducing speeding in web surveys by providing immediate feedback.

Brick J.M., Tourangeau R. (2017).

Responsive survey designs for reducing nonresponse bias.

Tourangeau R., English E., McConnell K.E., Chapman D., Cervantes I., Horsch E., Meade N., Domanski A., Welsh M. (2017).

The Gulf Recreation Study: Assessing lost recreational trips from the 2010 Gulf oil spill.

Tourangeau R., Maitland A., Rivero G., Sun H., Williams D., Yan T. (2017).

Web surveys by smartphone and tablets: Effects on survey responses.

Tourangeau R., Sun H., Yan T., Maitland A., Rivero G., Williams D. (2017).

Web surveys by smartphones and tablets: Effects on data quality.

Tourangeau R., Maitland A., Yan H.Y. (2016).

Assessing the scientific knowledge of the general public: The effects of question format and encouraging or discouraging don't know responses.

Chapman D.J., Bishop R.C., Hanemann W.M., Kanninen B.J., Krosnick J.A., Morey E.R., Tourangeau R. (2016).

On the adequacy of scope test results: Comments on Desvousges, Mathews, and Train.

Kreuter F., Sakshaug J.W., Tourangeau R. (2016).

The framing of the record linkage consent question.

Fricker S., Kopp B., Tan L., Tourangeau R. (2015).

A review of measurement error assessment in a U. S. household consumer expenditure survey.

Mneimneh Z.M., Tourangeau R., Pennell B.-E., Heeringa S.E., Elliott M.R. (2015).

Cultural variations in the effect of interview privacy and the need for social conformity on reporting sensitive information.

Tourangeau R., Kreuter F., Eckman S. (2015).

Motivated misreporting: Shaping answers to reduce survey burden.

Medway R.L., Tourangeau R. (2015).

Response quality in telephone surveys: Do prepaid cash incentives make a difference?.

Eckman S., Kreuter F., Kirchner A., Jackle A., Tourangeau R., Presser S. (2014).

Assessing the mechanisms of misreporting to filter questions in surveys.

Mneimneh Z.N., Heeringa S.G., Tourangeau R., Elliott M.R. (2014).

Bridging psychometrics and survey methodology: Can mixed Rasch models identify socially desirable reporting behavior?.

Tourangeau R. (2014).

Defining hard-to-survey populations.

Tourangeau R., Presser S., Sun H. (2014).

The impact of partisan sponsorship on political surveys.

Want to work with us?
You’ll be in great company.

About Us Careers

Two people looking at phone
Two people talking
Client List
AAA Foundation for Traffic Safety
Baltimore Metropolitan Council
Centers for Disease Control and Prevention
Centers for Medicare & Medicaid Services
Chicago Metropolitan Agency for Planning
ClearWay Minnesota
DC Public Schools
Georgia Department of Transportation
Internal Revenue Service
Maryland Cancer Registry
Michigan Department of Health and Human Services
National Science Foundation
NYC Mayor’s Office for Economic Opportunity
Organization for Economic Cooperation and Development
Robert Wood Johnson Foundation
Social Security Administration
Substance Abuse and Mental Health Services Administration
Teach for America
Texas Education Agency
The Johns Hopkins University
The National Institutes of Health
The Verizon Foundation
U.S. Department of Agriculture
U.S. Department of Education
U.S. Department of Health and Human Services
U.S. Department of Justice
U.S. Department of Transportation
U.S. Department of Veterans Affairs
University of Denver
University of Maryland Baltimore Campus
University of Michigan

Westat is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, veteran status, disability, marital status, sexual orientation, citizenship status, genetic information, gender identity, or any other protected status under applicable law. Notices to Employees & Applicants.