Westat is pioneering digital media strategies and social networks to engage, recruit, and retain research participants. Our tactics help leverage the power of social networks to engage target audiences, share and recommend information, generate virtual and IRL conversations, prompt behavior change, and more.
We offer the following services:
- Digital audience analysis
- Study recruitment
- Content development
- Influencer marketing
- Online advertising
- Buzz monitoring
- Evaluation and reporting
- Social media platform development and management
