Reaching and influencing audiences can be difficult without strategic communications planning. Westat’s award-winning communications team offers clients creative, data-driven, high-impact health promotion messages through multiple media channels, events, and partnerships, encouraging positive health behaviors for targeted populations.
Westat’s research-driven approach leads to insights that guide the development of innovative and effective campaigns and programs that reach audiences to raise awareness and change behavior. We tailor our evidence-based communication strategies and tactics to meet the specific needs and priorities of the audiences we seek to reach and ensure that we are inclusive, accurate, and respectful in addressing those audiences.
Our award-winning team includes experts in the fields of communication and health behavior theory, research methods, strategic communication planning, social marketing, digital and social media, multimedia materials development, partnership development, event planning, and evaluation.
Content and Product Development
Our proven content and product development processes ensure that we deliver high-quality, high-impact information to our clients’ target audiences. Guided by our communications strategy, we create message frameworks that ensure the multiplatform content we create aligns with our clients’ goals, objectives, and brand. We are skilled at translating research results into framework-aligned digital first content and products that resonate with the target audiences our clients seek to reach. Recognizing the significance of age, sex, gender identity, and cultural or religious heritage is at the core of the communications support we provide to our clients. We are plain language and clear communication experts and have extensive experience in developing culturally competent communication strategies, content, and products to a variety of audiences.
Partnership engagement is a core competency of our communications team. On behalf of our clients, we have used our proven partnership model to vet, engage, manage, and sustain relationships with hundreds of organization, including federal, state, and local agencies; sports leagues; private industry; community-based nonprofits and faith-based organizations; and individual influencers. We have mobilized partnerships at the national, regional and community levels that have raised awareness, enhanced knowledge, and changed behavior.
Research and Strategy
Our researchers and communication strategists bring data, theory, and experience together to provide actionable audience insights that inform communication program and campaign plans. We use our expertise to gather audience insights that serve as the roadmap for our communications efforts. We conduct literature reviews, environmental scans, stakeholder interviews, focus groups, social network analysis, social media monitoring, and surveys to assess the impact of communication campaigns and health education programs on knowledge, attitudes, and behaviors. We monitor the implementation of campaign or program activities to guide refinements to messaging or strategy. We evaluate impact, describe successes, document lessons learned, demonstrate accountability, and advance the state of knowledge. We combine the data we gather and analyze with communication theory and best practices to develop communication strategies that get results. Inspired by design thinking, we consider what the data show that audiences want while challenging assumptions and redefining problems to uncover new opportunities to reach and influence those audiences.
Traditional and Social Media Outreach
Westat is pioneering digital media strategies to reach our clients’ audiences, including research participants. Our tactics help leverage the power of social networks to engage target audiences, share information, generate conversations, and encourage behavior change. We offer the following services: digital audience analysis, study recruitment, content development, influencer marketing, online advertising, buzz monitoring, evaluation and reporting, and social media platform development and management.
Deep Dive with Our Experts
Expert InterviewHow Can We Bridge Gaps in Public Health Knowledge?
In this age of media saturation and polarization, wrong information can flourish with a detrimental impact on public health. To learn why people believe unverified…
Journal ArticleLongitudinal associations between receiving e-cigarette price promotions and subsequent e-cigarette use among U.S. young adult cigarette smokers
M. Elhabashy, O.A. Wackowski, M. Mercincavage, R. Cruz-Cano, M.H. Abadi, J.E. Ozga, C.A. Stanton, J. Chen-Sankey
Expert InterviewRaising Awareness of Aging Adults with HIV
Over the past 17 years, the proportion of people living with HIV age 50 and older has more than doubled—jumping from 29% in 2005 to…