Westat’s health communications experts will be on hand to share best practices for creating compelling communication initiatives at the 17th Annual National Conference on Health Communication, Marketing, and Media (NCHCMM). Westat is a Gold Sponsor at this year’s conference, to be held at the Hyatt Regency Hotel in Atlanta, Georgia, July 19-21, 2023.
To help raise awareness about the vital role that the community-engaged research sponsored by the National Institutes of Health’s Community Engagement Alliance (CEAL) plays in addressing misinformation and increasing health knowledge, Westat is sponsoring a Spotlight Session at NCHCMM. Community Collaborations – A Powerful Tool for Identifying and Responding to Misinformation, Thursday, July 20, 2023, 1:30-3:00 pm, will features an engaging conversation moderated by Westat Associate Director TaWanna Berry, MA. Panelists will explore why people believe misinformation, who is most susceptible, where it circulates, and how community collaborations can address it.
- Matthew Kreuter, PhD, MPH, Kahn Family Professor and Associate Dean for Public Health, The Brown School, Washington University in St. Louis
- Jessica Otero Machuca, MPH, CHES, Associate Clinical Research Coordinator, Mayo Clinic
- Lisa Fazio, PhD, Associate Professor of Psychology and Human Development, Peabody College of Education and Human Development, Vanderbilt University
Westat has participated in NCHCMM since it began 17 years ago. We are pleased to contribute to the conference by sponsoring this presentation about the vital role that health communication and community-engaged research play in identifying and countering misinformation and building trust in science.Terry Savage, Westat Vice President; Past President, Society for Health Communication; Member, National Conference on Health Communication, Media, and Marketing Advisory Board