Westat’s work with the Rockville Institute was highlighted by Toyota at a recent media event celebrating work previously funded by the Toyota Collaborative Safety Research Center and announcing new projects. James Jenness, Ph.D., a Westat Senior Researcher, gave a presentation summarizing Westat’s work on drivers’ mental models. Using focus groups, longitudinal interviews, and on-road data collection, Westat researchers investigated differences and similarities between drivers in how they relate to advanced vehicle technology. This work has applications for consumer education and vehicle design.
Learn more: Toyota reinvesting in collaborative safety research