Westat’s research-driven approach leads to insights that guide the development of innovative and effective campaigns and programs that reach audiences to raise awareness and change behavior. We tailor our evidence-based communication strategies and tactics to meet the specific needs and priorities of the audiences we seek to reach and ensure that we are inclusive, accurate, and respectful in addressing those audiences. Our award-winning team includes experts in the fields of communication and health behavior theory, research methods, strategic communication planning, social marketing, digital and social media, multimedia materials development, partnership development, event planning, and evaluation.




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Kong G., Laestadius L., Vassey J., Majmundar A., Stroup A.M., Meissner H.I., Ben Taleb Z., Cruz T.B., Emery S.L., and Romer D. (2022).

Tobacco promotion restriction policies on social media.

Laestadius L., Vassey J., Kim M., Ozga J., Li D., Stanton C., Wipfli H., and Unger J.B. (2022).

Themes in e-liquid concept names as a marketing tactic: Evidence from Premarket Tobacco Product Applications in the USA.

Stanton C.A., Pasch K.E., Pericot-Valverde I., Cruz-Cano R., Moran M.B., Abadi M.H., Mays D., Mercincavage M., Tang Z., and Chen-Sankey J. (2022).

Longitudinal associations between U.S. youth exposure to e-cigarette marketing and e-cigarette use harm perception and behavior change.

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AAA Foundation for Traffic Safety
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Chicago Metropolitan Agency for Planning
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