Westat @ 2022 NCHCMM

August 16, 2022

Westat’s health communications experts will be on hand to share best practices for creating compelling communication initiatives at the 16th Annual National Conference on Health Communication, Marketing, and Media (NCHCMM). Westat is a Gold Sponsor at this year’s hybrid conference, to be held at the Omni Hotel Atlanta at CNN Center, in Atlanta, Georgia, August 16-18, 2022.

Partnering for a Healthier Future: Spotlight Session, Wednesday, August 17, 2019, 9:45 – 11:15 a.m. (International South)

The National Institutes of Health’s (NIH’s) Community Engagement Alliance (CEAL) Against COVID-19 Disparities was launched 2 years ago in response to the COVID-19 pandemic. The nationwide CEAL Alliance now consists of 21 teams made up of community-engaged researchers and almost 700 community partners working to build trust in science and mitigate the impact of the pandemic on communities and that have been disproportionately impacted by the pandemic.

To help raise awareness about the vital role that community-engaged research in building a healthier future, Westat is sponsoring a Spotlight Session on August 17, Community-Engaged Research: Partnering for Healthier Future. This panel, moderated by TaWanna Berry, a Westat Associate Director, will discuss what lead to the creation of the Alliance, the creative communication strategies that CEAL Teams and their partners are using to engage their communities, and what comes next for this community-engaged research initiative. Panelists include:

  • Hillary Archer, M.S.J., Chief, Engagement and Media Relations Branch, National Heart, Lung, and Blood Institute, National Institutes of Health
  • Arizona CEAL
    • Omar Gomez, M.P.H., Research Coordinator, Center for Health Equity Research, Northern Arizona University
    • Ruby Meraz, M.P.H., CHES, Arizona Community Health Workers Association, Inc.
  • Georgia CEAL
    • Tabia Akintobi, Ph.D., M.P.H., Principal Investigator, Georgia CEAL; Professor and Chair of Community Health and Preventive Medicine, Morehouse School of Medicine
    • Michael Armstrong, Ph.D., Chief Operations Officer, Georgia Campaign for Adolescent Power & Potential
  • Missouri CEAL
    • Matthew Kreuter, Ph.D., Principal Investigator, Missouri CEAL; Kahn Family Professor of Public Health, Washington University in St. Louis
    • Damon Broadus, M.S., Director, Health Promotion and Public Health Research, Saint Louis County Department of Public Health

“Westat has participated in NCHCMM since it began 16 years ago,” notes Terry Savage, Westat Vice President, and Past President, Society for Health Communication. “We are pleased to contribute to the conference by sponsoring this presentation about the vital role that health communication and community-engaged research play in combatting COVID-19 disparities and building trust in science.”


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