TaWanna Berry
Vice President
Contact
TawannaBerry@westat.comOverview
TaWanna Berry is a Vice President for Public Health. She has more than 20 years of expertise in strategic communications, social marketing, and health communications program development and implementation for federal and private sector initiatives.
Berry is project director for NHLBI’s Heart Health and Healthy Lifestyles Education program and CDC’s National Center for Birth Defects and Developmental Disabilities Digital Strategy and Communications Support project. She led the development and implementation of CDC’s Doing It campaign, an evidence-based social marketing campaign designed to encourage and normalize HIV testing. The campaign won a Berreth Award from the National Public Health Information Coalition for creative excellence, digital/social media innovation, and effective execution.
Education
- MA, Public Relations, University of Maryland, College Park
- BA, Communications, Morgan State University
Areas of Expertise
Public Health Communications Research and Strategy Traditional and Social Media Outreach-
Using a medication event monitoring system to evaluate self-report and pill count for determining treatment completion with self-administered, once-weekly isoniazid and rifapentine
Contemporary Clinical Trials
January 2023
N.A. Scott, C. Sadowski, A. Vernon, B. Arevalo, K. Beer, A. Borisov, J.A. Cayla, et al.
DOILink for: Using a medication event monitoring system to evaluate self-report and pill count for determining treatment completion with self-administered, once-weekly isoniazid and rifapentine -
A task-specific algorithm to estimate occupational (1→3)-ß-D-glucan exposure for farmers in the Biomarkers of Exposure and Effect in Agriculture Study
66,
Annals of Work Exposures and Health
January 2022
M.C. Friesen, F. Hung, S. Xie, S.M. Viet, N.C. Deziel, S.J. Locke, P.R. Josse, et al.
DOILink for: A task-specific algorithm to estimate occupational (1→3)-ß-D-glucan exposure for farmers in the Biomarkers of Exposure and Effect in Agriculture Study -
Expert Interview
Leading Successful Health Education Campaigns and Meaningfully Mentoring StaffSeptember 2021
Strong leaders and their agility in supervising and mentoring staff are critical to the successful execution of the projects they manage. TaWanna Berry, M.A., an…