TaWanna Berry is an Associate Director for Public Health and Epidemiology. She has 20+ years of expertise in strategic communications, social marketing, and health communications program development and implementation for federal and private sector initiatives.
Ms. Berry is project director for National Heart, Lung, and Blood Institute’s Heart Health and Healthy Lifestyles Education program and the Centers for Disease Control and Prevention’s (CDC’s) National Center for Birth Defects and Developmental Disabilities (NCBDD) Digital Strategy and Communications Support project. She led the development and implementation of CDC’s Doing It campaign, an evidence-based social marketing campaign designed to encourage and normalize HIV testing. The campaign won a Berreth Award from the National Public Health Information Coalition for creative excellence, digital/social media innovation, and effective execution.