How do we create messages that are accurate, understandable, and culturally competent?

Supporting NHLBI’s heart health education and research information dissemination


Heart disease and stroke are among the leading causes of death in the U.S. The National Heart, Lung, and Blood Institute’s (NHLBI’s) Office of Science Policy, Engagement, Education, and Communications must break through the clutter of health information people receive with evidence-based health education programs that engage stakeholders and deliver messages that are accurate, understandable, and culturally competent.


Westat is working with NHLBI to:

  • Provide NHLBI guidance and a framework to guide the development of the Institute’s health education programs on a range of topics
  • Assess existing program efforts, messaging, and communication strategies and recommend a process for updating and/or expanding based on research, trends, and best practices
  • Identify and engage key stakeholders and partners that can be called upon to amplify messaging and/or share resources
  • Provide resources and support to community health workers to increase heart health education at the local level


Westat developed The Healthy Hearts Network of national partner organizations to help NHLBI amplify the reach and impact of heart health messages and programming. To date, we’ve helped NHLBI recruit 40+ partners as part of the Network.

We launched a creative and engaging campaign for American Heart Month called #OurHearts are Healthier Together that has resonated with the public, health advocates, and partners to encourage people to join together to be heart healthy. For 4 consecutive years, NHLBI has selected the campaign as its theme for American Heart Month. In 2021 the campaign garnered 92 million+ impressions on Twitter.

Westat used research with key target audiences to update and expand NHLBI’s seminal heart health education program, The Heart Truth̶®. We are currently exploring young women’s declining awareness of heart disease and how The Heart Truth can develop programming that fits their needs.

Westat launched The Heart Truth Community Subcontract Program to support organizations in executing projects that will reduce the burden of heart disease and encourage healthy behavior change to improve heart health.


Deep Dive with Our Experts

view all insights
  • Expert Interview

    PMGE: Blueprint for Culturally Responsive Evaluations

    May 2024

    Long known for its cutting-edge studies, the Office of Planning, Research, and Evaluation (OPRE), a department of the Administration for Children and Families (ACF), has…

  • Perspective

    Westat @ AAPOR 2024

    May 2024

    Westat experts are excited to head to Atlanta May 15-17, 2024, for the American Association for Public Opinion Research (AAPOR) 79th Annual Conference. We’re proud…

  • Issue Brief

    Doula Support in Black Maternal Health

    April 2024

    The U.S. currently faces a crisis in Black maternal health. Black women die from pregnancy complications at a rate 2 to 4 times higher than…


Keep Reading

view all projects

How can we help?

We welcome messages from job seekers, collaborators, and potential clients and partners.

Get in Contact

Want to work with us?

You’ll be in great company.

Explore Careers
Back to Top