This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
What tools help parents talk to teens about pregnancy prevention?
Participating in Innovation Next to help redefine sex education
Challenge
Power to Decide, the campaign to prevent unplanned pregnancy, works to ensure that all young people have the power to decide if, when, and under what circumstances to get pregnant. To accelerate progress in reducing the rate of unplanned pregnancy among teens, Power to Decide created the Innovation Next grant program to help redefine sex education for the 21st century.
We developed and refined their approach through a “shark tank” competition judged by Power to Decide and Ideo, the renowned San Francisco design firm, and were awarded a stage 2 Innovation Next grant.
Solution
The Westat intervention focused on Hispanic teens because they have the highest rate of childbearing among U.S. teens.
Our research with Hispanic parents found that they understand the importance of talking with their children about reproductive health and pregnancy prevention, but they often have no model to follow, nor a sense of the right time or age-appropriate language to use.
Using Design Thinking methodology, we developed Momentos, a technology-based teen pregnancy prevention intervention.
Our text messaging service provides Spanish-dominant Hispanic/Latino parents in the Washington, D.C., area with tips and tools for talking to their children about sexual health and pregnancy prevention.
We developed a Spanish language content library that includes information about sexual health and pregnancy prevention targeting specific ages and genders. Parents can select the most appropriate resources and information based on these factors.
Results
We delivered weekly text messages for parents, with links to additional resources and information on the SABEResPODER website. We offered 4 expert Q & A sessions that allowed parents to submit their questions and receive tailored responses. Momentos achieved a significantly higher click-through rate that is well above the industry standard rate of 8%.
Focus Areas
Health Communications Public HealthCapabilities
Communications Partnership Engagement Research and Strategy Traditional and Social Media OutreachSenior Expert Contact
Julie Yegen
Digital and Social Media Team Lead
-
Issue Brief
Young Children’s Consumption of 100% Fruit Juice by Racial-Ethnic Characteristics of Their MothersMarch 2023
Congress authorized the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) as a pilot program in 1972 and made WIC permanent in 1974.…
-
Perspective
CDISC Conformance and Compliance: So Many Resources, So Little Time!February 2023
Implementing the Clinical Data Interchange Standards Consortium (CDISC) standards required for data management, programming, documentation, and eCTD data submission can be challenging for many reasons…
-
Expert Interview
How Will the Marine Corps Integrate Men and Women at Recruit Training?January 2023
Marine Corps recruit training is every bit as intense as it looks. Each morning starts hours before sunrise with a chorus of screaming drill instructors…