What tools help parents talk to teens about pregnancy prevention?

Participating in Innovation Next to help redefine sex education


Power to Decide, the campaign to prevent unplanned pregnancy, works to ensure that all young people have the power to decide if, when, and under what circumstances to get pregnant. To accelerate progress in reducing the rate of unplanned pregnancy among teens, Power to Decide created the Innovation Next grant program to help redefine sex education for the 21st century.

We developed and refined their approach through a “shark tank” competition judged by Power to Decide and Ideo, the renowned San Francisco design firm, and were awarded a stage 2 Innovation Next grant.


The Westat intervention focused on Hispanic teens because they have the highest rate of childbearing among U.S. teens.

Our research with Hispanic parents found that they understand the importance of talking with their children about reproductive health and pregnancy prevention, but they often have no model to follow, nor a sense of the right time or age-appropriate language to use.

Using Design Thinking methodology, we developed Momentos, a technology-based teen pregnancy prevention intervention.

Our text messaging service provides Spanish-dominant Hispanic/Latino parents in the Washington, D.C., area with tips and tools for talking to their children about sexual health and pregnancy prevention.

We developed a Spanish language content library that includes information about sexual health and pregnancy prevention targeting specific ages and genders. Parents can select the most appropriate resources and information based on these factors.


We delivered weekly text messages for parents, with links to additional resources and information on the SABEResPODER website. We offered 4 expert Q & A sessions that allowed parents to submit their questions and receive tailored responses. Momentos achieved a significantly higher click-through rate that is well above the industry standard rate of 8%.


Deep Dive with Our Experts

view all insights
  • Expert Interview

    PMGE: Blueprint for Culturally Responsive Evaluations

    May 2024

    Long known for its cutting-edge studies, the Office of Planning, Research, and Evaluation (OPRE), a department of the Administration for Children and Families (ACF), has…

  • Perspective

    Westat @ AAPOR 2024

    May 2024

    Westat experts are excited to head to Atlanta May 15-17, 2024, for the American Association for Public Opinion Research (AAPOR) 79th Annual Conference. We’re proud…

  • Issue Brief

    Doula Support in Black Maternal Health

    April 2024

    The U.S. currently faces a crisis in Black maternal health. Black women die from pregnancy complications at a rate 2 to 4 times higher than…


Keep Reading

view all projects

How can we help?

We welcome messages from job seekers, collaborators, and potential clients and partners.

Get in Contact

Want to work with us?

You’ll be in great company.

Explore Careers
Back to Top