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What’s the best way to communicate health issues to underserved populations?
Improving Food and Drug Administration’s health communications to underserved and minority populations
Challenge
The Food and Drug Administration (FDA) needs to translate cutting-edge science and regulatory concepts into language that the general public, particularly the underserved, can understand and apply to their own health situations.
Solution
Westat has conducted nearly 400 interviews to test 2 dozen communication materials produced by, among others, FDA’s Office of Minority Health and Health Equity, Office of Women’s Health, and Office of Clinical Policy and Programs.
We employ a variety of interview techniques to evaluate products ranging from websites and promotional storyboards to informational brochures and prescription guides. We partner with a wide variety of panel providers to successfully fulfill recruitment goals that focus on respondents with low education, women, and minorities.
Our innovative project structure ensures each message test—from initial request to final report approval—is completed within a few short weeks.
Results
FDA uses Westat’s recommendations based on the interview data to improve the communication materials. FDA is particularly interested in whether participants learn something new from the materials or would act on the calls to action.
Focus Areas
Health Communications Public Health Social ServicesCapabilities
Equity Partnership EngagementTopics
Equity-
Issue Brief
Young Children’s Consumption of 100% Fruit Juice by Racial-Ethnic Characteristics of Their MothersMarch 2023
Congress authorized the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) as a pilot program in 1972 and made WIC permanent in 1974.…
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Perspective
CDISC Conformance and Compliance: So Many Resources, So Little Time!February 2023
Implementing the Clinical Data Interchange Standards Consortium (CDISC) standards required for data management, programming, documentation, and eCTD data submission can be challenging for many reasons…
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Expert Interview
How Will the Marine Corps Integrate Men and Women at Recruit Training?January 2023
Marine Corps recruit training is every bit as intense as it looks. Each morning starts hours before sunrise with a chorus of screaming drill instructors…